Shoreditch Lives

This art feature was created while in the creative team at Acrylicize

My Role: Concept Designer

Client: UBS

Brief: To create a concept which encapsulates the feeling of the diversity of Shoreditch.

Solution: Here my task was to design a clever way of presenting these 3D scanned real life characters of Shoreditch in a cohesive way which heightened a sense of community. For this I drew parallels with collectable toys, each with their own strengths, characteristics and accessories. This concept was then passed on to our in house art workers to create these dynamic packages.

This artwork was featured in The Royal Academy's 250th Summer Exhibition.